就现在！为元宇宙和Web3对互联网的改造做准备！

时间：2023-08-20 03:12:01 | 来源：网站运营

时间：2023-08-20 03:12:01 来源：网站运营

就现在！为元宇宙和Web3对互联网的改造做准备！：欢迎来到Hubbleverse 本文提供双语版本

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预计阅读时长：8分钟

本文仅代表作者个人观点，不代表平台意见，不构成投资建议。

Estimated reading time: 8min

Any views expressed in the below are the personal views of the author and should not form the basis for making investment decisions, nor be construed as a recommendation or advice to engage in investment transactions.

如今，互联网是各种不同的网站、应用程序和平台的集合。由于彼此分离，它们缺乏互操作性和数据可移植性。因此，尽管目前的这种模式通过数字化转型取得了巨大进步，但这终将会制约企业的发展。事实上，接受2022年埃森哲技术愿景报告调查的高管中，有95%认为未来的数字平台将需要提供统一的体验，从而实现跨平台和跨空间的客户数据的互操作性。

Today, the internet is a disparate collection of sites, apps and platforms. Because they are separate from one another, they lack interoperability and data portability. So, despite huge advances made through digital transformation, this current model will eventually constrain businesses. In fact, 95% of executives surveyed for the 2022 Accenture Technology Vision report believe that future digital platforms will need to offer unified experiences, enabling interoperability of customers’ data across different platforms and spaces.

然而，由于两个新兴概念，一种新的互联网形式正在出现，它将超越这些限制：

1)元宇宙连续体，一种互联网的演变，使人们能够参与跨越现实世界和虚拟领域的持久共享体验中。2) Web3.0，或通过区块链和令牌化等技术为互联网构建“分布式”层的新兴努力。

总而言之，这些都向我们展示了下一代的互联网——它超越了当今零散的互动，进入了一个具有连续沉浸式体验的新世界。

However, thanks to two emerging concepts, a new form of internet is emerging that will transcend these limitations:

1) The metaverse continuum, an evolution of the internet that enables people to participate in a persistent shared experience across real-world and virtual realms, and 2) Web3, or emerging efforts to build a “distributed” layer to the internet via technologies such as blockchain and tokenization.

Taken together, these are showing us the next generation of the internet — one that moves beyond the fragmented interaction of today into a new world of contiguous immersive experiences.

Web3.0和元宇宙：重构的互联网

简单来说，数字世界正处于发展的早期阶段，最终，元宇宙和Web3.0将成为企业如何协调其数字战略的关键组成部分。企业在过去十年中建立的在线足迹将被重新构想，从出售哪些服务、获取哪些数据到如何进行广告和产生内容。

随着元宇宙的出现，互联网将被重建为一个持久的三维环境，充满了地方感，从工作地点到社交平台就像过马路一样简单。同时，Web3.0技术将创建一个数据层，以实现真实性、信任甚至稀缺性。这个新的互联网将更加以人为本，价值也会成倍增加。

现在是企业决定他们在未来互联网中所扮演的角色的时候了。他们是想成为创造这个未来的浪潮的一部分，还是仅仅满足于观察它如何展开？

Web3 and the metaverse: The internet reimagined

Put simply, the digital world is in the early stages of an evolution, and eventually the metaverse and Web3 will become critical components of how enterprises orchestrate their digital strategies. The online footprints that companies have built over the past decade will be reimagined, from which services are sold and which data is accessible to how advertising is conducted and content generated.

With the metaverse, the internet will be rebuilt as a persistent 3D environment, imbued with a sense of place, where moving from work to a social platform is as simple as crossing the road. Meanwhile, Web3 technologies will create a data layer that enables veracity, trust and even scarcity. This new internet will be more human-centric and exponentially more valuable.

Now is the time for companies to decide the role that they will play in the future of the internet. Do they want to be part of the wave that creates this future, or will they be content merely watching how it unfolds?

改变的迹象

在过去的18个月里，数字世界的变化清楚地表明，“等待和观望”的方法将很快变成“看——它已经发生了”。事实上，企业已经在以不同的方式思考数字世界，并正在捕捉新的价值。

例如，宝马最近建立了31家不同工厂的数字孪生。这些模型使用实时数据创建了一个逼真的3D环境，再现了从地板上的机器到工位上的员工以及其个人工作订单指令的所有内容。

Web3.0创新的一个很好的例子来自Solid的创造者Inrupt，它允许用户控制他们的数据并将其存储在个人在线数据商店（Pods）中。大型组织和政府现在可以建立与Pods交互的网站或应用程序，并在人们许可的情况下，访问他们所需的特定数据。与所有的Web3技术一样，Solid通通过让不同的参与方成为他们自己数据的仲裁者来创建跨网络的交易和信任层。

在数字领域，技术的采用和相关的服务往往像滚雪球一样。毕竟，从第一部iPhone的推出到拥有66亿部智能手机的世界，只用了15年时间。明天的互联网在你不知不觉中就已经成为今天的互联网了。

Signs of change

Shifts in the digital world over the past 18 months have made it clear that a “wait and see” approach will soon become “look — it already happened.” In fact, enterprises are already thinking about the digital world differently and are capturing new value.

For example, BMW recently built digital twins of 31 different factories. The models use real-time data to create a photo-realistic 3D environment that recreates everything from the machines on the floor to the people populating stations and their individual work-order instructions.

A good example of Web3 innovation comes from Inrupt, creator of Solid, lets users control their data and store it in Personal Online Data Stores (Pods). Large organizations and governments can now build websites or applications that interact with Pods, and with people’s permission, access the data they need for given tasks. In common with all Web3 technologies, Solid creates a transaction and trust layer across the web by making different parties the arbiters of their own data.

In digital, technology adoption and related services often snowball. After all, it took just 15 years from the launch of the first iPhone to a world with 6.6 billion smartphones. The internet of tomorrow will be the internet of today before you know it.

行动起来！就现在！

企业领导者现在就应该开始探索新产品和服务的潜力，同时对他们的高管进行培训，让他们了解即将成为其业务基础的技术。随着元宇宙和Web3.0技术的不断成熟，定义下一代数字业务的将会是那些准备好并愿意尝试新平台和数据结构的公司。Hubbleverse为大家总结了两个考虑因素：

注重专业技能：对于元宇宙，企业需要3D美术师、游戏设计师和搭建平台的专家。追逐Web3.0机会的公司将需要有多个区块链的经验。他们将需要与不同的财团建立关系，寻找合作伙伴一起进入市场，并建立新的商业和运营模式。幸运的是，沉浸式设计工具的日益成熟和普及，使人们对这些技术的尝试比以往任何时候都更容易。

寻找合作伙伴：建立新的合作伙伴关系并确保你的组织能够参与未来的合作中也是至关重要的。联盟和行业标准机构将是很重要的，它们可以提高公司之间的互操作性，并使提供跨平台体验或共同协作体验变得更加容易。通过在技术处于起步阶段时同意一个通用框架，企业可以为未来的共享消费者提供更具兼容性的服务。

Actions to take now

Business leaders should start exploring the potential of new products and services today, while training their executives on the technologies that will soon be foundational to their business. As metaverse and Web3 technologies continue to mature, the companies prepared and willing to experiment with new platforms and data structures will be the ones that define the next generation of digital business. There are several factors to consider:

Focus on skills: For the metaverse, enterprises will require 3D artists, game designers and experts in the platforms built. Companies chasing Web3 opportunities will need experience with multiple blockchains. They will need to build relationships with different consortiums, find partners to go to market with and build new business and operating models. Fortunately, the increasing sophistication and democratization of immersive design tools is making it easier than ever to start experimenting with these technologies.

Find partners: Forming new partnerships and ensuring your organization can participate in future collaborations is also critical. Consortiums and industry standards bodies will be important, enabling greater interoperability between companies and making it easier to deliver cross-platform experiences or to jointly collaborate on an experience. By agreeing to a common framework when a technology is in its infancy, businesses can set themselves up to provide more compatible services to future shared consumers.

元宇宙和Web3.0是重大的技术转变，同时致力于消除当今许多数字平台之间存在的摩擦，并重塑数据在数字体验中的移动和使用方式。随着它们创建新的互联网，它们将推动新的业务线、新的工作方式以及企业与人之间新的交互方式。对于许多组织而言，现在是他们构建新型数字世界的第一个也是最好的机会。

Web 3.0就是由你、我、大家创造的，所以如果你喜欢这篇文章，请点赞、请关注、请分享！美好的未来就在我们手中！

The metaverse and Web3 are momentous technology shifts, simultaneously working to eliminate the friction that exists between today’s many digital platforms and to reinvent how data moves and is used across digital experiences. As they create a new internet, they will drive new lines of business, new ways of working and new means of interaction between businesses and people. For many organizations, now is the first and best opportunity they have ever had to architect a new kind of digital world.

Web 3.0 is created by people like you and me so if you enjoy the article, please like, subscribe and share. The future is bright!