充气乳房现身伦敦上空，让哺乳更自由

时间：2022-05-25 01:57:01 | 来源：行业动态

时间：2022-05-25 01:57:01 来源：行业动态

母亲节来临之际，五个巨大的充气乳房出现在伦敦上空。作为“让哺乳更自由”（Free The Feed）营销活动的一部分，这五个充气乳房的主要任务是消除公众对妈妈们在公共场合哺乳、吸奶的抵触情绪。



这五个充气乳房大小不一，最小的高3米，最大的高6米，象征着不同身材的女性。它们被安置在伦敦的五个重要场所，分别是位于Old Street中心位置的Grind Shoreditch、由废旧地铁车厢改造成的设计工作室Village Underground、哥伦比亚路（Columbia Road）、彩虹巷Ely’sYard以及亨廷顿庄园（Huntington Estate）。



英国是欧洲母乳喂养率最低的国家之一。近一半（45%）的英国母亲表示，正是英国人对于在公开场合裸露身体的普遍看法，阻碍了她们在日常生活中坚持母乳喂养。“让哺乳更自由”这项活动不仅想让女性在任何时间、任何地点都能在舒适安全的环境下哺乳或吸奶，也鼓励英国民众支持这些坚持母乳喂养的妈妈们。

智能吸奶器品牌Elvie首席执行官Tania Boler说，“‘让哺乳更自由’营销活动邀请所有人和那些因在公共场合哺乳或吸奶而感到羞愧或受限制的妈妈们站在一起。我们知道巨大的充气乳房可能会让人们眉头一皱，但我们想让所有人都知道，正是这种耻辱感压制了女性坚持母乳喂养的决心。”

Giant Boobs Bounce into London Sky line for #Free The Feed Campaign Mother

Elvie launchedthe movement on Mother’s Day to break down taboos aroundbreastfeeding in public

Inthe early hours of Mother’s Day, five giant inflatable breasts cameinto view across London’s skyline as part of a statement makingcampaign to fight the stigma around breastfeeding and pumping inpublic.

Thefive boobs vary in size, with the smallest standing at 3m and thelargest at 6m tall. They are designed to represent a diverse range ofwomen and each one has been positioned at a key location around thecity, which are in in support of the social movement aroundbreastfeeding. These including Grind Shoreditch, in the heart of Old Street, Village Underground alongside their iconic tube carriages,Neutral on Columbia Road, Ely’s Yard and Huntington Estate in eastLondon.

The UK has one of the lowest rates of breastfeeding in Europe. Almosthalf (45%) of UK mothers say that everyday life situations, such asoffice meetings, prevent them from breastfeeding or pumping due tocommon perceptions of nudity in public. #Free The Feed aims to empowerwomen to feel safe and comfortable breastfeeding or pumping anytime,anywhere and encourage the British public to support them.

Theboobs were blooming on both Sunday and Monday.

Tania Boler, CEO of Elvie said, “The #Freethe Feed campaign is aninvitation to everyone to stand with all those women that have feltshamed or confined when breastfeeding or pumping. We know the giantboobs will raise a few eyebrows, but we want to make sure no oneoverlooks the way that this stigma has been used to repress women.”

原文发布于:

https://lbbonline.com/news/giant-boobs-bounce-into-london-skyline-for-freethefeed-campaign/

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