周二博士论文打卡（七）：电子商务供应链物流服务模式优化策略研究精读（

时间：2023-03-13 17:30:01 | 来源：电子商务

时间：2023-03-13 17:30:01 来源：电子商务

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今天小编为大家带来博士论文《电子商务供应链物流服务模式优化策略研究》精读（7），

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本期推文阅读时长大约5分钟，请您耐心阅读。

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Today, Xiaobian brings you the intensive reading of the doctoral dissertation "Research on the Optimization Strategy of E-commerce Supply Chain Logistics Service Mode" (7)，

welcome your visit carefully!

This tweet will take about 5 minutes to read . Please read it patiently.

内容提要

亲爱的读者大家好，今天小编将从思维导图、精读内容、知识补充三个板块为大家带来博士论文《电子商务供应链物流服务模式优化策略研究》的第五章基于竞合关系的物流服务共享模式及其优化研究，快来跟随小编一起学习吧！

Hello dear readers, today, Today, I will bring you the fifth chapter of research on logistics service sharing model and its optimization based on competing relationship" from the three sections of mind map, intensive reading content, and knowledge supplement to optimize the e-commerce logistics service model considering supplier competition， Come and follow the editor to learn!

正文

01

思维导图

02

精读内容

第5章主要是研究电子商务平台采用混合模式情形下的物流服务共享问题，深入分析和探讨竞合市场条件下物流服务共享模式的战略性与经济性影响。在模型构建的部分，考虑的是由一个电子商务平台、一个第三方卖家和众多异质性消费者组成的电子商务供应链系统。重点研究两种电子商务供应链物流服务模式：无物流服务共享模式(N)和物流服务共享模式(S)。

Chapter 5 focuses on the logistics service sharing problem in the case of an e-commerce platform using a hybrid model, and provides an in-depth analysis and discussion of the strategic and economic implications of the logistics service sharing model under competing market conditions. In the model building part, an e-commerce supply chain system consisting of an e-commerce platform, a third-party seller and many heterogeneous consumers is considered. Two e-commerce supply chain logistics service models are focused on: the no logistics service sharing model (N) and the logistics service sharing model (S)。

在分别对无物流服务模式和物流服务模式下的最优决策进行了研究后，进一步比较了两种电子商务供应链物流服务模式下的产品零售价格和企业利润。得出了相应的结论：当第三方物流服务提供商的物流服务质量和产品的潜在市场需求都较低时，共享物流服务会降低电子商务平台的产品零售价格；反之，共享物流服务会提高电子商务平台的产品零售价格。当第三方物流服务提供商的物流服务质量和产品的潜在市场需求都较低时，共享物流服务会减少电子商务平台的利润；反之，共享物流服务会增加电子商务平台的利润。

After investigating the optimal decision under the no-logistics service model and logistics service model respectively, the product retail prices and firm profits under the two e-commerce supply chain logistics service models were further compared. The corresponding conclusions are drawn: when the logistics service quality of the 3PL service provider and the potential market demand of the product are low, the shared logistics service will reduce the retail price of the product on the e-commerce platform; conversely, the shared logistics service will increase the retail price of the product on the e-commerce platform. When both the quality of logistics services of 3PL service providers and the potential market demand of products are low, shared logistics services will reduce the profits of e-commerce platforms; conversely, shared logistics services will increase the profits of e-commerce platforms。

作者又在第三方卖家可自主选择物流服务提供商的条件下，进一步分析均衡物流服务模式。讨论了第三方物流服务提供商的物流服务质量和产品的潜在市场需求会如何影响均衡的物流服务模式选择策略。还探讨了其他因素对均衡物流服务模式选择的影响，包括佣金率、市场需求的服务敏感性、价格竞争强度、物流服务竞争强度等。

作者对主模型进行拓展，考虑电子商务平台可根据市场运行状况和第三方卖家运营策略自主决策物流服务质量的市场情景。针对供应商利润、电子平台利润、供应链整体利润进行了分析。

03

知识补充

物流服务共享模式：在共享模式下，电子商务平台向第三方卖家开放其自营物流服务系统，为卖家提供产品存储和订单配送等多种类型的物流服务。

无物流服务共享模式：电子商务平台的物流服务系统仅为自营产品提供物流服务，第三方卖家向第三方物流服务提供商购买物流服务。

物流服务共享模式：第三方卖家向电子商务平台购买物流服务，电子商务平台需利用其自营物流服务系统同时为自营产品和第三方卖家产品提供物流服务。

Logistics service sharing model: In the sharing model, the e-commerce platform opens its own logistics service system to the third-party sellers, providing them with various types of logistics services such as product storage and order delivery.

No logistics service sharing model: The logistics service system of the e-commerce platform only provides logistics services for its own products, and third-party sellers purchase logistics services from third-party logistics service providers.

Logistics service sharing model: Third-party sellers purchase logistics services from the e-commerce platform, and the e-commerce platform needs to use its own logistics service system to provide logistics services for both its own products and the products of third-party sellers.

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参考资料：Deepl翻译

参考文献：覃雪莲. 电子商务供应链物流服务模式优化策略研究[D].华中科技大学,2021