西方出版物市场营销目录
时间:2023-06-11 19:30:01 | 来源:营销百科
时间:2023-06-11 19:30:01 来源:营销百科
西方出版物市场营销目录:Chapter 1 The Economics of Book Publishing
nChapter 2 Book Trade
nChapter 3 Marketing in Publishing: Planning for Effective Promotion
nChapter 4 A New Print Economy
nChapter 5 Online Bookselling
nChapter 6 Marketing Practices and Procedures
nChapter 7 Chips and Change
nChapter 8 The Personal Touch
nChapter 9 US Bookselling News
nChapter 10 UK Bookselling News