亚马逊欧洲站封店，原因是真伪性投诉，资金能回款吗？

时间：2023-10-25 02:00:01 | 来源：网站运营

时间：2023-10-25 02:00:01 来源：网站运营

亚马逊欧洲站封店，原因是真伪性投诉，资金能回款吗？：今天来聊聊真实性inauthentic问题。
1，什么是inauthentic?
个人理解就是仿品，仿大牌假冒产品。官方给的政策是


亚马逊

这几年打假越来越严厉，也采取了很多措施，比如成立了全球打假团队等等，现在不止假货产品申诉越来越难，侵权的有些案子也变的更严重，有些基本不回复了，这里还是劝大家少碰假货产品，给大家举个例子就清楚什么是正品，什么是仿品。
（正品）


（仿品）
两个产品看起来是差不多的，但是仔细看，仿品少了hasbro logo，设计感，包装字体颜色深浅，产品质量其实都不一样，首先这个twister游戏是hasbro设计出来的，原创游戏，这个产品涉及多个知识产权

，商标，版权，专利基本都有。这种产品风险其实很大的，有些卖家就是钻空子，觉得没什么事情。这种产品诱惑大，利润高是核心，传上去基本不用打广告，自然出单，并且销量还很好，这是他们选择专卖这种产品的重要原因，说白了，就是赚快钱。这种产品一般不会卖的长久，专业买手一看基本就会认定是假货，来个投诉，基本产品就会被下架，最后基本账户也会被查，前几年这种案子，如果你备着发票，还是有很大希望能救回来的，现在就很难说了。所以还是尽量别碰，少碰这种产品。

2.什么情况下会遇到inauthentic的问题？有三种冻结类型。

1）产品本身就是仿品，被客户投诉，上面那个例子就是参考（客户投诉假货类型）

①.大部分是产品有问题，你跟卖了别人的链接，卖的实际产品跟链接的不完全一样

②.还有大部分产品确实没什么问题，但是有的买家拿到产品明明只有一点瑕疵但是老外就喜欢说假货

冻结邮件：

您的亚马逊卖家账户已被暂时停用，您的商品不再处于“在售”状态。我们会与您共同解决以下问题，在此期间，资金不会转给您，但会留在您的账户中。

为什么会发生这种情况？

我们曾要求您发送一些信息，以解决我们收到的有关本邮件末尾所列商品的真伪性投诉，但我们尚未收到这些信息。为了确保买家能放心地在 Amazon 上购物，我们会认真严肃地对待“仿造或假冒商品”的投诉。Amazon 严禁销售假冒商品。

您可以在卖家帮助中心了解更多关于亚马逊针对销售假冒伪劣商品的政策：

-- 亚马逊防伪政策 (https://sellercentral-europe.amazon.com/gp/help/201165970)

-- 政策和协议 (https://sellercentral-europe.amazon.com/gp/help/521)

--《亚马逊服务商业解决方案协议》(https://sellercentral-europe.amazon.com/gp/help/201190440)

如何重新激活我的账户？

要重新激活您的销售账户，请向我们发送以下信息：

1. 您的供应商在过去 365 天内针对下列 ASIN 开具的发票或收据的复印件。

-- 这些文件必须反映您在过去 365 天内的销量。

-- 请提供您供应商的联系信息，包括名称、电话号码、地址和网站。我们可能会联系您的供应商，核实这些文件的真实性。我们不会向任何人泄露您供应商的联系信息。

-- 您可以隐去定价信息，但文件的其余内容必须清晰可见。为便于我们审核，请突出显示或圈出审核中的 ASIN。




2. 一份包含以下内容的行动计划：

-- 您认为导致您的商品收到真伪性投诉的问题所在。

-- 您为解决导致商品真伪性投诉的问题所采取的措施。

-- 您为杜绝今后收到类似商品真伪性投诉所采取的措施。




2）listing，包括图片，标题，5点描述，详细描述，还有关键词，包装等等，用了别人的商标，导致亚马逊机器扫描真实性调查（真实性调查）




①.通常出现在新账号，主要防止你卖假货 - 账号的行为和本身不健康




②.跟卖别人或者用了不是自己的品牌




③.没要求你写POA，只让你提供证书或者授权书和发票




冻结邮件：




Dear Seller,

Your Amazon Seller account has been deactivated in accordance with Section 3 of Amazon’s Business Solutions Agreement. Your listings have been removed. Funds will not be transferred to you but will be held in your account while we work with you to address the following concerns. Please ship any open orders to avoid further impact to your account.

Why is this happening?

We have taken this measure because you are offering items that may be inauthentic. A list of these items is provided at the bottom of this message.




In order to ensure that customers can shop with confidence on Amazon, we routinely request additional documentation from sellers to verify their account information and confirm authenticity of certain items.

You can learn more about Amazon’s policies regarding the sale of counterfeit items in Seller Central Help:

-- Amazon Anti-Counterfeiting Policy (https://sellercentral-europe.amazon.com/gp/help/201165970)

-- Policies and Agreements (https://sellercentral-europe.amazon.com/gp/help/521)

-- Amazon Services Business Solutions Agreement (https://sellercentral-europe.amazon.com/gp/help/201190440)

How do I reactivate my account?

To reactivate your selling account, please submit the following information:

- Copies of invoices, receipts, contracts, delivery orders, or authorization letters from your supplier issued in the last 365 days. The quantity of items shown should match your inventory.

-- If you are not the brand owner, provide an authorization letter and a complete set of documentation, including authorization letters, to prove a valid supply chain.

-- If you are the brand owner, provide a copy of the brand registration certificate, and business license or personal identity card.

-- Contact information for your supplier, including business name, business phone number, business address, business email, and website.

3）listing品牌名，标题，一般用了别人大牌的商标（大牌未授权）

冻结邮件：

尊敬的 您好！

根据 Amazon《商业解决方案协议》第 3 条的规定，您的亚马逊卖家账户已被停用，并且您的商品已被下架。我们会与您共同解决以下问题，在此期间，资金不会转给您，但会保留在您的账户中。

为什么会发生这种情况？

您尚未发送我们要求的信息，这些信息有助于处理我们之前发现的违反政策问题。您未获得销售批准便发布相关商品，此行为违反了我们的政策。为了确保买家能放心地在 Amazon 上购物，我们可能会要求卖家获得额外批准才能发布特定商品和品牌。

您可以在卖家帮助中心了解亚马逊关于商品发布批准要求政策的更多信息：

-- 需要审批的分类和商品 (https://sellercentral-europe.amazon.com/gp/help/G200333160)

-- 分类、商品和商品信息限制 (https://sellercentral-europe.amazon.com/gp/help/200301050)

-- 政策和协议 (https://sellercentral-europe.amazon.com/gp/help/521)

您尚未获得批准，不能发布以下品牌的商品：

Sony

如何重新激活我的账户？

要重新激活您的销售账户，请向我们发送以下信息：

1. 您的供应商在过去 365 天内针对下列 ASIN 开具的发票或收据的复印件。

-- 这些文件必须反映您在过去 365 天内的销量。

-- 请提供您供应商的联系信息，包括名称、电话号码、地址和网站。我们可能会联系您的供应商，核实这些文件的真实性。我们不会向任何人泄露您供应商的联系信息。

-- 您可以隐去定价信息，但文件的其余内容必须清晰可见。为便于我们审核，请突出显示或圈出正在接受审核的 ASIN。




2) 一份包含以下内容的行动计划：

-- 您认为导致出现上述违反政策情况的原因。

-- 您为解决导致出现上述违反政策情况的问题所采取的措施。

-- 您为杜绝今后再次出现违反政策的情况所采取的措施。




3，申诉思路

1）用证据证明你的产品不是假货（品牌方的商标证书，品牌授权书，最好用亚马逊的模板，品牌方的营业执照，过去日期的invoice，采购单，采购合同收据，送货单，带有产品的工厂图）




2）承认你的产品是假货，认错，过去日期的发票非常重要，实在没有，只能补开。




现在采取的措施：

1，移除链接，销毁库

2，更换供应商

3，做好客户服务，重新发货或者退款

4，检查其余listing是否有问题，包括标题，图片，五点描述，详细描述，包装等，下架并销毁所有违规产品

5，包装材料质量提升，更新物流

6，让员工学习亚马逊知识和政策

未来计划：

1， 来源：确保自己的产品来自于可信任的真实产品。

2， Listing：检查所有listing的细节问题。

3， 包装：改良包装

4，物流和质量：找一个更强大的，时效更快的物流，最好发FBA,发货之前务必检查每个产品的质量。

5， Logo：检查每个产品印了供应商的logo，确保真实性。

6， 严格检查每个listing的真实性。

7， 上架之前，对每个产品进行检查是否符合亚马逊的要求

8， 成立自己的设计团队，有自己的包装

9， 服务好每个客户的问题。

10， 成立自己的品牌。




4，怎么彻底摆脱inauthentic问题？

a,别碰仿品，像NBA,NIKE，NFL等等一些大牌

b,产品包装一定要好，没办法，老外一看到包装烂的，很喜欢投诉假货

c,产品品牌名，标题，5点描述，图片，关键词，包装等等，一定不能用别人的商标。

5，干货，直接上模板!直接上模板!直接上模板!（只能参考）

Dear Amazon seller performance team:

Hello! Thanks for your prompt reply and kind help. Upon receiving the notification, we have made a more effective POA to resolve the issue and prevent the similar problem from happening again in the future. Below are the issues and our POA for your reference.

We have attached the invoice ,please check the attachment!

For Asin(XX)

Complaint type:inauthentic

ROOT CAUSE:

Our suppliers did not produce the right items according to the standards,some items and our requirements are different！Suppliers may be suspected of cutting corners and aused the item does not match the description！




The steps we have taken to prevent similar complaints:

1.For the asins：We have completely removed this asins（ XX ）. We promise not to sell them again, and we also destroy our inventory！

2.For the products：We have decided not to sell such products,the remaining inventory were all destroyed!We warned the product manager,When choosing a new product, we must strictly check the reliability of suppliers and products are qualified!When we purchase new products, we also ask suppliers to provide us invoices！

3.For the listings：we have carefully inspected all listings against detailed product information and listing details to ensure they match 100 percent, including type, color, brand！

4.For the supplier: we have changed our old supplier，And destroyed all the goods purchased from them！we strictly inspect our new supplier in order to guarantee that they are all sourced from trusted supplier. If the supplier is not qualified, we will timely change our suppliers to make sure that the products are all new, as 100% described and qualified！

5.For the customer service：we responsibled for all complaints from buyers. We contactd any dissatisfied buyers, told that we will be responsible for our mistakes, we acceptd their criticism and we promised them tha twe acceptd any of their requests, including a full refund or send a new item!

6.For employee training：We have warned all employees that we must pay attention to the seriousness of this incident! We've re-learned Amazon rules and policies! We re-sell new products, must be strictly in accordance with the rules of sales, to ensure that the product line with the description！




Long-term plans to prevent similar complaints ：

1.In order to prevent a similar issues, we set up a special product improvement group! They will be responsible for collecting buyer‘s feedback to predict the likelihood of a complaint appearing, and to process complaints promptly, improve products and prevent complaints!




2.Every week，we will conducted a full audit of our inventory and listing details,nspected all inventory against detailed product information and listing details to ensure they match 100 percent, including type, color, brand, size!




3.Every week,we will inspected each inventory item for quality and condition.We inspected each item to ensure all items are properly packaged, authentic, undamaged, have valid, clear product labels, all seals are intact, and they are exactly as described on Amazon.




4.Every week we will check our suppliers,and send an employee to the factory site to oversee product production,Make sure our product materials and color are up to standard.For the previous goods in the Amazon, we carried out the order, to ensure that the future sale of each piece no longer appear the phenomenon of similar complainted !




5.Every month，we arrange for all staff to seriously study Amazon's latest policies to ensure that they comply with Amazon's policies。We will always guarantee the quality and sevice , to ensure that when problems arise, we can communicate with customers as soon as possible in 12 houers！




6.Before the item sent out， we will check and clean up each item to ensure items are kept clean and tidy.r.Any item showing signs of damage or defect is returned to the manufacturer or manufacturer’s facility.




7.Our account management team is now required to review all of our listings against products monthly to reduce and prevent error,Where we identify a potential error, we immediately remove the product until resolved.Where uncertain, we contact Seller Support for guidance.Our legal counsel also performs an analysis for all products and listings on a quarterly basis to eliminate the potential for misleading elements.




We respectfully request that Amazon consider our efforts and reinstate our accountWe will strictly operate our account according to the above improvement measures in order to prevent similar complaints again. We will continue to pursue and enhance product quality, in exchange for the trust of consumers with practical action.

We sincerely hope Amazon could give us the chance to reinstate our amazon account.we never let you down！

looking forward to your reply!







关于如何开发票，请看上一篇文章

一张提前开好的发票挽回10多万刀

真实性问题有些还是可以救的，有些也是救不了，这种属于亚马逊申诉类型里面最难之一。

希望以上对大家有帮助！关于亚马逊账号更多问题，可以私信聊，多谢大家支持